Choosing Humanity Over Profit: My Promise as a Founder

Recently, I faced a choice that tested my core values. Two wild civet cats were captured on my client's property. Almost immediately, people urged me to sell them to exotic restaurants for a massive payday.

It was a sharp reminder of how easily nature is exploited for profit. But when I looked at those living, breathing creatures, my choice was already made.

At my core, I operate on a simple rule: I don’t kill; I preserve.

My tagline isn't just a marketing slogan—it is my personal promise: Protecting spaces. Preserving nature. Protecting human spaces should never mean destroying natural lives. Trading these animals for cash would mean trading away my humanity.

So, I chose the right path over the profitable one. I drove the civet cats deep into the nearest forest and released them. Watching them sprint back into the greenery, entirely free, was a reward that money could never buy.

I did what I must. I chose life. I chose nature. And I will always choose humanity.

_Joel Domanic_

(Note: I have uploaded more photos and videos of their release on my business Facebook page—be sure to check them out there!)